TherapyBook
HIPAA-compliant scheduling and intake forms for therapists
● The Problem
Private practice therapists juggle Calendly, Google Forms, and spreadsheets for scheduling, intake, and insurance verification. None of these tools are HIPAA-compliant.
● The Solution
An all-in-one scheduling tool built for therapists: online booking, digital intake forms, automated appointment reminders, and insurance eligibility checks. HIPAA-compliant by default.
Key Signals
MRR Potential
$20K-100K
Competition
Medium
Build Time
1-3 Months
Search Trend
rising
Market Timing
Therapy demand surged 40% post-COVID. There are 600K+ licensed therapists in the US and most are in solo or small practices.
MVP Feature List
- 1HIPAA-compliant scheduling
- 2Digital intake forms
- 3Automated reminders
- 4Client portal
- 5Calendar sync (Google, Outlook)
Suggested Tech Stack
Go-to-Market Strategy
Target therapist Facebook groups and Psychology Today forums. Partner with therapist coaches and consultants. Offer migration from Calendly/Acuity.
Target Audience
Monetization
SaaS SubscriptionCompetitive Landscape
SimplePractice ($69/mo) and TherapyNotes ($49/mo) are EHR-first, not scheduling-first. Jane App is popular in Canada. A scheduling-focused tool at $29/month can capture price-sensitive therapists.
Why Now?
Mental health demand is at an all-time high. Therapists opening private practices need modern tools but find EHR systems overcomplicated for their needs.
Tools & Resources to Get Started
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Frequently Asked Questions
What problem does TherapyBook solve?
Private practice therapists juggle Calendly, Google Forms, and spreadsheets for scheduling, intake, and insurance verification. None of these tools are HIPAA-compliant.
How much MRR can TherapyBook generate?
TherapyBook has $20K-100K MRR potential with a SaaS Subscription model. The estimated build time is 1-3 Months with Medium competition in the market.
What are the MVP features for TherapyBook?
HIPAA-compliant scheduling. Digital intake forms. Automated reminders. Client portal. Calendar sync (Google, Outlook).
What is the go-to-market strategy for TherapyBook?
Target therapist Facebook groups and Psychology Today forums. Partner with therapist coaches and consultants. Offer migration from Calendly/Acuity.
Who is the target audience for TherapyBook?
The primary target audience includes Private Practice Therapists, Counseling Centers, Psychologists. Mental health demand is at an all-time high. Therapists opening private practices need modern tools but find EHR systems overcomplicated for their needs.
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