Product Webinar Planning Template

Tuesday through Thursday at 10:00-11:00 AM in your primary audience's timezone consistently outperforms other slots. Avoid Mondays (inbox overload), Fridays (early checkout), and afternoon slots (energy dip). If you serve multiple timezones, 11:00 AM ET / 8:00 AM PT is the standard US compromise.

Expect 40-50% of registrants to attend live. Work backward from your attendance goal. If you need 100 live attendees, target 200-250 registrations. For reference, an email list of 5,000 typically generates 150-300 registrations for a relevant topic (3-6% conversion).

No. Gate the registration (collect email before the event) but make the recording freely available to all registrants. Gating the recording adds friction for people who already gave you their email. If you want to capture new leads from the recording, create a separate landing page for the on-demand version.

If fewer than 20 people attend live, do not call attention to it. Run the session as planned. The recording will get 2-3x more views than the live event, so the content still delivers value. After the event, analyze what went wrong: was it the topic, the promotion timing, or the audience targeting?

Zoom Webinars is the default for most B2B companies because attendees already have Zoom installed. Livestorm and Demio offer better registration page builders and engagement analytics without requiring a download. For large audiences (500+), consider a dedicated webinar platform with built-in polls, breakout rooms, and CRM integration.