Product Update Video Script Template

Loom is the most popular for product update videos because it handles face + screen recording, generates captions, and provides viewer analytics out of the box. YouTube works for public-facing content. Vimeo for embeddable, ad-free hosting. For internal updates, Loom's Workspace features let you organize videos by product area and track who watched them.

Monthly is the sweet spot for most SaaS companies. A 2-3 minute "What's New in [Month]" video released the first week of each month creates a predictable cadence. Supplement monthly roundups with standalone videos for major feature launches. Avoid weekly videos unless you have a dedicated video producer.

The PM for feature deep dives and technical audiences. A product marketer or community manager for roundup videos and prospect-facing content. The key is consistency. Pick one presenter per video series so viewers build familiarity.

Loom and YouTube both provide view counts, average watch time, and completion rates. Track three things: views (reach), average watch percentage (engagement), and CTA click-through (conversion). A video with high views but low completion rate has a weak hook or is too long. A video with high completion but low CTA clicks has a weak call to action.

1920x1080 (1080p) is standard. Record at 30fps. Export as MP4 (H.264). Most recording tools handle this by default. For file size, 1080p at 30fps produces roughly 100MB per 3-minute video, which is well within upload limits for Loom, YouTube, and Vimeo. ---