TemplateFREE⏱️ 30-45 minutes for script, 15-30 minutes to record
Product Update Video Script Template
Free product update video script template for PMs and marketers. Structure video walkthroughs with scripted intros, feature demos, transitions, and...
Updated 2026-03-05
Product Update Video Script
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Edit the values above to try it with your own data. Your changes are saved locally.
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Frequently Asked Questions
What tool should we use to record product update videos?+
Loom is the most popular for product update videos because it handles face + screen recording, generates captions, and provides viewer analytics out of the box. YouTube works for public-facing content. Vimeo for embeddable, ad-free hosting. For internal updates, Loom's Workspace features let you organize videos by product area and track who watched them.
How often should we publish product update videos?+
Monthly is the sweet spot for most SaaS companies. A 2-3 minute "What's New in [Month]" video released the first week of each month creates a predictable cadence. Supplement monthly roundups with standalone videos for major feature launches. Avoid weekly videos unless you have a dedicated video producer.
Should the PM or someone from marketing present the video?+
The PM for feature deep dives and technical audiences. A product marketer or community manager for roundup videos and prospect-facing content. The key is consistency. Pick one presenter per video series so viewers build familiarity.
How do we track if product update videos are effective?+
Loom and YouTube both provide view counts, average watch time, and completion rates. Track three things: views (reach), average watch percentage (engagement), and CTA click-through (conversion). A video with high views but low completion rate has a weak hook or is too long. A video with high completion but low CTA clicks has a weak call to action.
What is the ideal video resolution and format?+
1920x1080 (1080p) is standard. Record at 30fps. Export as MP4 (H.264). Most recording tools handle this by default. For file size, 1080p at 30fps produces roughly 100MB per 3-minute video, which is well within upload limits for Loom, YouTube, and Vimeo. ---
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