STRATEGYFREE⏱️ 60 min
Business Model Canvas Template for Product Managers
A structured Business Model Canvas template with all nine building blocks, step-by-step instructions, and a filled example for SaaS products.
Updated 2026-03-05
Business Model Canvas
| # | Initiative | Owner | Timeline | Effort | Impact | Status | |
|---|---|---|---|---|---|---|---|
| 1 | |||||||
| 2 | |||||||
| 3 | |||||||
| 4 | |||||||
| 5 |
#1
#2
#3
#4
#5
Edit the values above to try it with your own data. Your changes are saved locally.
Get this template
Choose your preferred format. Google Sheets and Notion are free, no account needed.
Frequently Asked Questions
How is the Business Model Canvas different from a Lean Canvas?+
The Lean Canvas (by Ash Maurya) replaces Key Partners, Key Activities, Key Resources, and Customer Relationships with Problem, Solution, Key Metrics, and Unfair Advantage. The Lean Canvas is better suited for early-stage startups validating a brand-new idea. The BMC is better for established products or companies where partnerships and infrastructure are significant.
Should I fill this out for my own product or for a competitor?+
Both. Complete one for your product first, then use the same framework to map 1-2 key competitors. Comparing canvases side by side reveals strategic differences that feature comparisons miss.
How do I handle a marketplace or platform business model?+
Create two value propositions and two customer segments: one for each side of the marketplace (e.g., buyers and sellers). Map the interactions between them. The revenue and cost structures should reflect both sides.
What if I do not know some of the answers?+
That is the point. Blank cells or cells marked "assumption" are the most valuable output. They tell you what to research or test next. ---
Explore More Templates
Browse our full library of PM templates, or generate a custom version with AI.