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BCG Growth-Share Matrix Template for Product Managers
A structured BCG Growth-Share Matrix template to classify products by market growth and relative share, guiding investment and sunset decisions across...
Updated 2026-03-05
BCG Growth-Share Matrix
| # | Item | Value (1-10) | Effort (1-10) | Score | Priority | Owner | |
|---|---|---|---|---|---|---|---|
| 1 | 3.0 | ||||||
| 2 | 2.5 | ||||||
| 3 | 1.8 | ||||||
| 4 | 1.2 | ||||||
| 5 | 1.1 |
#1
3.0
#2
2.5
#3
1.8
#4
1.2
#5
1.1
Edit the values above to try it with your own data. Your changes are saved locally.
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Frequently Asked Questions
Is the BCG Matrix still relevant for modern SaaS companies?+
Yes, with adjustments. The original framework was designed for conglomerates with distinct business units, but the core logic applies to any product portfolio. Replace "relative market share" with "competitive position" (NPS, win rate, user growth) if precise market share data is unavailable. The quadrant logic of invest, maintain, evaluate, and exit is timeless.
How do I calculate relative market share when the market is hard to define?+
Start with your addressable market, not the total market. If you sell analytics to mid-market SaaS companies, your denominator is mid-market SaaS analytics spend, not all analytics spend globally. Use estimates from industry analysts, adjust based on your own deal data, and document your assumptions.
Can I use this for features within a single product?+
Yes. Treat each feature cluster as a "product" and evaluate it based on user adoption growth (proxy for market growth) and competitive strength (proxy for market share). This is especially useful for deciding where to invest within a platform product.
How often should I update the BCG Matrix?+
Quarterly for fast-moving markets (SaaS, fintech). Semi-annually for slower-moving industries. Always update before major investment decisions like annual planning or M&A evaluations. ---
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