2026 Salary Data · Louisville, KY

Product Marketing Manager Salary in Louisville

How much does a Product Marketing Manager make in Louisville? Salary data, top employers, and career insights for Product Marketing Managers in the Louisville area.

$132K
Median Total Comp
-16%
vs National Avg
low
Cost of Living
150+
Product Roles

How Much Does a Product Marketing Manager Make in Louisville?

The median Product Marketing Manager salary in Louisville is $132K, which is 16% below the national average in absolute terms. However, the low cost of living (index: 88 vs 100 national average) means purchasing power is strong. Louisville's emerging job market has approximately 150+ open product roles.

Louisville's cost-of-living index is 88 (vs 100 national average), making it one of the more affordable metros. A $132K salary here has the purchasing power of roughly $150K in an average-cost city. This strong purchasing power is a key reason PMs relocate from higher-cost markets.

$97K$179K
P25-P75 Median

Product Marketing Manager Salary by Company Type in Louisville

FAANG / Big Tech
$172K
+30%
Pre-IPO Unicorn
$152K
+15%
Growth Startup (B/C)
$132K
Baseline
Enterprise / Fortune 500
$139K
+5%
Early Startup (Seed/A)
$112K
-15%
Agency / Consulting
$106K
-20%

Top Employers for Product Marketing Managers in Louisville

HumanaUPS WorldportYum! BrandsKindeva Drug DeliveryEl Toro

Louisville has a small tech scene anchored by Humana's digital health division and Yum! Brands' tech center. Very low cost of living. The city is investing in its startup ecosystem through Louisville Forward.

Healthcare / HealthtechB2B SaaS (General)E-commerce / Marketplace

Other Product Roles in Louisville

Chief Product Officer
15+ years
$403K
+205%
VP of Product
12+ years
$340K
+158%
Director of Product
10-15 years
$311K
+136%
Staff Product Manager
8-12 years
$265K
+101%
AI Product Manager
3-7 years
$256K
+94%
Platform Product Manager
5-9 years
$231K
+75%

Product Marketing Manager Salary in Other Cities

Indianapolis, IN
low cost of living
$133K
+1%
Nashville, TN
moderate cost of living
$141K
+7%
Cincinnati, OH
low cost of living
$135K
+2%
Columbus, OH
moderate cost of living
$137K
+4%
San Francisco, CA
very-high cost of living
$188K
+42%
San Jose, CA
very-high cost of living
$185K
+40%
New York City, NY
very-high cost of living
$181K
+37%

Frequently Asked Questions

How much does a Product Marketing Manager make in Louisville?+
The median total compensation for a Product Marketing Manager in Louisville is $132K, with the 25th to 75th percentile range spanning $111K to $165K. This is 16% below the national average of $157K.
What companies hire Product Marketing Managers in Louisville?+
Top employers for Product Marketing Managers in Louisville include Humana, UPS Worldport, Yum! Brands, Kindeva Drug Delivery, El Toro. Louisville has a small tech scene anchored by Humana's digital health division and Yum! Brands' tech center.
Is Louisville a good city for Product Marketing Managers?+
Louisville has a emerging product job market with approximately 150+ open product roles. The cost of living is low. Strong industries include Healthcare / Healthtech, B2B SaaS (General), E-commerce / Marketplace.
How does Product Marketing Manager salary in Louisville compare to other cities?+
Louisville pays 16% below the national average for Product Marketing Managers. For comparison, San Francisco pays +20%, New York pays +12%, and Austin is the baseline. Similar markets include Indianapolis, Nashville, Cincinnati, Columbus.
Do Product Marketing Managers in Louisville earn more with AI experience?+
Yes. The AI specialization premium for Product Marketing Managers in Louisville is 12%, bringing the median from $132K to $148K. While Louisville's AI ecosystem is still developing, companies here still pay the premium for AI-experienced PMs.
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