Best Roadmapping & Strategy Tools for Product Teams
Ranked comparison of the 6 best roadmapping tools: Productboard, Aha!, ProductPlan, airfocus, Dragonboat, and Visor.
The right roadmapping tool depends on your team size, budget, and whether you prioritize feedback-driven planning, stakeholder communication, or portfolio-level strategy. Here are the 6 leading roadmapping platforms ranked by overall fit for product teams.
Customer-centric product management platform for roadmapping, prioritization, and feedback.
Best for: Customer-driven product teams
Enterprise-grade product management platform for strategy, roadmapping, and idea management.
Best for: Large product orgs needing strategy alignment
Modular product management platform with flexible prioritization frameworks and roadmaps.
Best for: Teams that need flexible prioritization
Visual roadmap software focused on communicating product strategy to stakeholders.
Best for: Teams focused on roadmap communication
Outcome-driven product portfolio management with responsive roadmapping.
Best for: Multi-team product portfolios
Lightweight, spreadsheet-familiar roadmapping tool with two-way Jira sync.
Best for: Small teams wanting simple roadmaps
Quick Comparison
| # | Tool | Pricing | Segment | Best For |
|---|---|---|---|---|
| 1 | Productboard | $25–$80/maker/mo | Mid-Market | Customer-driven product teams |
| 2 | Aha! | $59+/user/mo | Enterprise | Large product orgs needing strategy alignment |
| 3 | airfocus | $59+/user/mo | Mid-Market | Teams that need flexible prioritization |
| 4 | ProductPlan | $39+/user/mo | Mid-Market | Teams focused on roadmap communication |
| 5 | Dragonboat | Custom pricing | Enterprise | Multi-team product portfolios |
| 6 | Visor | Free plan, $9+/user/mo | Starter | Small teams wanting simple roadmaps |
Best by Budget
Verdict
For most mid-market teams, Productboard offers the best balance of feedback management and roadmapping. Enterprise teams with complex portfolios should evaluate Aha! or Dragonboat. Budget-conscious teams can start with Visor.
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