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Cookie Consent Implementation Specification Template
A cookie consent implementation specification template covering cookie inventory, consent categories, banner design, storage mechanisms, and compliance...
Updated 2026-03-04
Cookie Consent Implementation Specificat
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Frequently Asked Questions
Do we need cookie consent for a product that only serves US users?+
US federal law does not require cookie consent banners. However, CCPA/CPRA (California) requires a "Do Not Sell or Share My Personal Information" link and opt-out rights for cross-site tracking. Several other US states (Colorado, Connecticut, Virginia, Utah) have similar requirements. If you use any third-party tracking (Google Analytics, Meta Pixel), you likely need at least an opt-out mechanism for US users and full opt-in consent for EU users.
Should we build our own consent manager or use a third-party solution?+
For most teams, a third-party consent management platform (CMP) like Cookiebot, OneTrust, or CookieYes is faster to implement and easier to maintain. They handle cookie scanning, banner rendering, consent storage, and compliance updates. Build your own only if you need deep integration with your app's consent logic (e.g., server-side consent checks) or if CMP costs are prohibitive at your scale. Budget $100-500/month for a CMP depending on traffic.
What happens if we add a new analytics tool after users have already consented?+
If the new tool falls into an existing category (e.g., adding Amplitude to the "Analytics" category), existing consent applies. If you create a new category or the new tool processes data for a substantially different purpose, you need to re-prompt for consent. Update the consent version in your cookie to trigger the re-consent flow.
How do we handle consent for single-page applications (SPAs)?+
SPAs present a specific challenge: the consent banner is initialized once, but the user navigates between routes without full page reloads. Ensure your consent check runs on initial app load (not on every route change). Store consent in a cookie (not just component state) so it persists across sessions. If scripts are loaded dynamically on certain routes (e.g., Intercom on support pages), check consent before injecting the script.
Is Google Consent Mode a replacement for a consent banner?+
No. Google Consent Mode is a technical mechanism that tells Google tags (GA4, Google Ads) whether to use cookies based on the user's consent state. You still need a consent banner to collect the consent signal. Consent Mode reads from your CMP's consent state and adjusts Google tag behavior accordingly. It enables "cookieless pings" (basic measurement without cookies) when consent is denied, which preserves some analytics data. ---
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