View all customer feedback in one centralized location. Easily prioritize, categorize, and tag. Filter on the most important ideas and plan for impactful feature releases.
What is Customer Feedback and Why is it Important?
Feedback is a process that allows companies to foster and maintain a sustainable and healthy relationship with their customers. It not only helps them to understand what the customer wants, but also provides insights on what they do not want. Feedback can be in the form of existing customer complaints, product suggestions or improvement ideas.The customer feedback loop is an iterative process which helps to ensure that your company is constantly improving and adapting to your customers’ needs. It starts with collecting feedback from your customers, then going through it to find any patterns or themes which you can solve. Finally, it ends with implementing changes based on these findings and iterating in a new cycle.
Customer Feedback as a Product Development Tool
Customer feedback is one of the most important aspects of the product development process. But, not all feedback is created equal. Here are some tips for you on how to get the most out of customer feedback and make it more useful to your product team.
1) Use customer feedback as a tool to get insights into your customers’ needs and wants for your product.
2) Keep in mind that not all customer feedback is created equal- sometimes you will get useless or off-topic comments that don't actually provide any value to you as a business owner or manager.
3) Leverage a system that assigns points based on the relevance and usefulness of each comment so that you aren't wasting time on those comments that don't provide any value.
4) Be sure to keep track duplicates and high priority ideas
How to Use Customer Feedback for Marketing Strategy
Companies can use customer feedback to create a marketing strategy for their products that will resonate with customers. Feedback should be gathered from both potential and current customers to see what they want.The customer feedback process will act as a marketing strategy tool that will help the company understand what potential customers are thinking about their product.Providing customer feedback is sometimes difficult for some companies because it requires extra work on the part of the company, but it needs to be done if you want to stay relevant in today's market.
How can You use Customer Feedback to Your Advantage?
Customer feedback is the lifeblood of any business. In order to better serve your customers and identify customer pain points, it is important to know what they think about your product. The best way to get
Sort, filter, prioritize, and search across ideas from all your idea boards. Associate statuses, categories, tags, and releases to ideas.
Have visibility to user trends. Know what users submitted popular ideas, added comments, and voted.
All users can vote for any number of submitted ideas. All customers can see the number of votes across active ideas.
User communication is central to keeping users up to date with product planning. Respond to comments and email users directly.