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Go-to-market roadmap and strategy

Go-to-market (GTM) roadmaps and strategies are critical to any business plan. They provide the framework for launching a product or service and ensure the company aims to reach its target market, optimize customer experience, and drive revenue. A GTM strategy should include research and analysis of the competitive landscape, customer segments, channel strategy, and pricing. The roadmap should also include marketing plans, timelines, and budgets. Additionally, GTM strategies should incorporate tactics to build and measure customer loyalty and ensure the company can respond to market changes and customer feedback. With a comprehensive GTM roadmap and strategy, companies can provide their products and services are successfully launched and positioned for success.

Glossary categories

Additional glossary terms

Product Feedback Tools

Product feedback tools help businesses get valuable insights on customer satisfaction. With these tools, businesses can quickly receive comprehensive feedback from customers, allowing them to identify areas of improvement and develop better products.

Canny Io Alternatives

Looking for alternatives to Canny.io? Check out our top picks of feature request and feedback tools to help you collect and prioritize user feedback. Our list has something for all needs and budgets, so you can find the perfect fit for your team.

Canny Jira Integration

Canny's Jira integration makes it easy to keep your team in sync. It connects your customer feedback to Jira so you can triage and prioritize requests quickly, and keep your customers in the loop.

Feedback Management Tool

Feedback management tool to help companies take control of their customer feedback. Quickly respond to customers, identify trends, and take action to improve customer satisfaction.

Roadmap templates

Quarterly Roadmap Template

A Quarterly Roadmap is a planning tool used by organizations to outline goals, priorities, and tasks for a three-month period, providing direction, alignment, and structure.

Epic Roadmap Slide Template

An Epic Roadmap is a planning tool used in agile software development to visualize Epics, associated stories, timelines, and priorities, helping prioritize features and plan sprints.

Epic Roadmap Template

The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.

Initiative Roadmap Template

The Initiative Roadmap is a visual planning tool used to plan and track the progress of strategic initiatives or projects, communicate progress, and manage priorities.

Goals Roadmap Template

The Goals Roadmap is a visual planning tool used to set and achieve goals within a specific timeframe, track progress, and communicate with stakeholders.