View all glossary terms

Go-to-market roadmap and strategy

Go-to-market (GTM) roadmaps and strategies are critical to any business plan. They provide the framework for launching a product or service and ensure the company aims to reach its target market, optimize customer experience, and drive revenue. A GTM strategy should include research and analysis of the competitive landscape, customer segments, channel strategy, and pricing. The roadmap should also include marketing plans, timelines, and budgets. Additionally, GTM strategies should incorporate tactics to build and measure customer loyalty and ensure the company can respond to market changes and customer feedback. With a comprehensive GTM roadmap and strategy, companies can provide their products and services are successfully launched and positioned for success.

Glossary categories

Additional glossary terms

Annual Recurring Revenue

Annual Recurring Revenue (ARR) is a key metric for understanding the performance of your business. It measures the recurring revenue that your company generates from customers over the course of a year. Use ARR to track and forecast growth, evaluate customer loyalty, and optimize operations.

Top Feedback Tools

Top feedback tools help companies collect, analyze, and act on customer feedback quickly and easily. With surveys, reviews, and insights, you can gather customer data to improve product and services.

Product Led Organization

Transform your business with a Product Led Organization: a new way of working that combines customer feedback, data-driven decisions, and speed of delivery to create superior customer experiences and drive sustainable business growth.

Feedback On Software

Find out how to get the most from feedback on your software! Learn how to increase user engagement, identify problem areas, and improve customer satisfaction - all in one place!

Roadmap templates

Portfolio Roadmap Template

The Portfolio Roadmap is a visual planning tool used to manage and prioritize a portfolio of projects or initiatives, communicate progress, and manage priorities.

Product Features Roadmap Template

The Product Features Roadmap is a visual planning tool used in software development to align product development with business goals, communicate progress, and manage priorities.

Goals Roadmap Template

The Goals Roadmap is a visual planning tool used to set and achieve goals within a specific timeframe, track progress, and communicate with stakeholders.

Swim Lane Roadmap Template

The Swim Lane Roadmap is a visual planning tool used to manage complex projects involving multiple teams or stakeholders, ensuring accountability, managing dependencies, and identifying bottlenecks.

Epic Roadmap Template

The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.