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Go-to-market roadmap and strategy

Go-to-market (GTM) roadmaps and strategies are critical to any business plan. They provide the framework for launching a product or service and ensure the company aims to reach its target market, optimize customer experience, and drive revenue. A GTM strategy should include research and analysis of the competitive landscape, customer segments, channel strategy, and pricing. The roadmap should also include marketing plans, timelines, and budgets. Additionally, GTM strategies should incorporate tactics to build and measure customer loyalty and ensure the company can respond to market changes and customer feedback. With a comprehensive GTM roadmap and strategy, companies can provide their products and services are successfully launched and positioned for success.

Glossary categories

Additional glossary terms

Customer Feedback Tool

This customer feedback tool helps businesses collect customer feedback quickly and easily. With it, you can quickly and accurately gauge customer satisfaction, identify areas for improvement, and increase customer loyalty.

Portfolio Roadmap Template

This portfolio roadmap template makes it easy to plan and track your portfolio's progress over time. With this template, you'll be able to set goals, create timelines, and measure the success of your portfolio. Get started today and take control of your portfolio!

Software Release Train

Introducing our newest software release train - the most efficient, feature-rich way to stay up to date with the latest releases. Get on board today and experience the power and convenience of the software release train.

User Feedback Hotjar Usersnap

Hotjar and Usersnap are two user feedback tools that help you understand your users better. Get real-time insights through heatmaps, session recordings, surveys and more. Collect feedback, analyze it, and take action to improve your website and user experience.

Roadmap templates

Quarterly Roadmap Template

A Quarterly Roadmap is a planning tool used by organizations to outline goals, priorities, and tasks for a three-month period, providing direction, alignment, and structure.

Release Plan Roadmap Template

The Release Plan Roadmap is a visual planning tool used to manage and prioritize the development of specific product releases, communicate progress, and manage priorities.

Now Next Later Roadmap Slide Template

The Now Next Later Roadmap is a visual planning tool used in agile software development to prioritize tasks and manage backlogs, improving productivity and focusing on delivering value to customers.

Product Timeline Roadmap Template

The Product Timeline is a visual planning tool used in software development to track and plan product development, identify potential bottlenecks, and ensure timely delivery.

Goals Roadmap Template

The Goals Roadmap is a visual planning tool used to set and achieve goals within a specific timeframe, track progress, and communicate with stakeholders.