View all glossary terms

Go-to-market roadmap and strategy

Go-to-market (GTM) roadmaps and strategies are critical to any business plan. They provide the framework for launching a product or service and ensure the company aims to reach its target market, optimize customer experience, and drive revenue. A GTM strategy should include research and analysis of the competitive landscape, customer segments, channel strategy, and pricing. The roadmap should also include marketing plans, timelines, and budgets. Additionally, GTM strategies should incorporate tactics to build and measure customer loyalty and ensure the company can respond to market changes and customer feedback. With a comprehensive GTM roadmap and strategy, companies can provide their products and services are successfully launched and positioned for success.

Glossary categories

Additional glossary terms

Product Ops

product ops

Product Feedback Process

A product feedback process that is easy to use and helps improve the customer experience. Get the most out of customer feedback and make informed decisions about your product, quickly and easily.

Design (product)

Design is a creative process of problem solving and creating innovative solutions for products and services. It involves researching, visualizing, prototyping and testing ideas to bring great products to life.

Manage Feature Requests

Manage feature requests easily and efficiently. Our software makes it simple to assign tasks, track progress, and ensure that all requests are handled in a timely manner. Keep your product roadmap on track and keep customers happy!

Roadmap templates

Product Features Roadmap Template

The Product Features Roadmap is a visual planning tool used in software development to align product development with business goals, communicate progress, and manage priorities.

Product Full Timeline Roadmap Template

The Product Full Timeline Roadmap is a visual planning tool used to track and plan the entire lifecycle of a product, ensuring stakeholders understand the development strategy, timeline, and dependencies.

Release Plan Roadmap Template

The Release Plan Roadmap is a visual planning tool used to manage and prioritize the development of specific product releases, communicate progress, and manage priorities.

Quarterly Roadmap Template

A Quarterly Roadmap is a planning tool used by organizations to outline goals, priorities, and tasks for a three-month period, providing direction, alignment, and structure.

Kanban Product Roadmap Slide Template

The Kanban Product Roadmap is a visual planning tool used in agile software development to manage priorities, improve flow, and adapt to changing requirements in real-time.