View all glossary terms

Competitor analysis

Competitor analysis is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply competitor analysis when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on competitor analysis when the problem is undefined or when speed matters more than structure.Example: A product team uses competitor analysis to align stakeholders, focus effort, and measure success against customer and business outcomes.

Glossary categories

Additional glossary terms

Initiative Scoping 1175

Definition of Initiative Scoping 1175 in product management, including how it supports effective product strategy and execution.

Execution Framework 1020

Definition of Execution Framework 1020 in product management, including how it supports effective product strategy and execution.

Business model

Business model explained for product managers—what it is, when to use it, and how it drives better product decisions.

Saas Alternatives

Saas Alternatives explained for product managers—what it is, when to use it, and how it drives better product decisions.

Roadmap templates

Initiative Roadmap Template

The Initiative Roadmap is a visual planning tool used to plan and track the progress of strategic initiatives or projects, communicate progress, and manage priorities.

Release Roadmap Template

The Release Roadmap is a visual planning tool used in software development to plan and track the release of software products or updates, communicate progress, and manage priorities.

Product Timeline Roadmap Template

The Product Timeline is a visual planning tool used in software development to track and plan product development, identify potential bottlenecks, and ensure timely delivery.

Kanban Roadmap Template

The Kanban Roadmap is a visual planning tool used to manage and track the progress of tasks in a Kanban system, communicate progress, and manage priorities.

Epic Roadmap Template

The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.