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Competitor analysis

Competitor analysis is researching and analyzing a company's competitors' strengths and weaknesses to gain a competitive advantage. Companies use competitor analysis to identify their competitors, determine their strategies, compare their products and services, and develop strategies to gain a competitive edge. This can include tracking competitors' pricing and advertising strategies, evaluating their product features, and understanding their target markets. Competitor analysis can also help a company determine how to differentiate itself from its competitors and respond to market changes. By analyzing the competition, a company can develop a strategy to stay ahead of its competitors and keep its customers returning.

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