Voice of customers (VOC) is a term used to describe the feedback and insights that customers provide about a company's products or services. VOC is a powerful tool companies use to improve their customer experience and better understand consumer behavior. By gathering customer feedback and comments, companies can gain invaluable insights into how they can better meet customer needs. Examples of VOC include surveys, interviews, focus groups, and customer complaint logs. Companies can use VOC to identify and address areas of improvement, develop new products and services, and better understand customer sentiment. VOC can help companies build trust and loyalty with their customers and, ultimately, help to strengthen their brand.
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