Voice of Customer (VoC) is a term used to describe the feedback and insights gathered from customers in order to understand their needs and preferences better. VoC data can be collected in various ways, including surveys, interviews, focus groups, and customer feedback forms. This data can be used to identify areas of improvement in the customer experience, inform product design decisions, and inform marketing strategies. VoC examples include gathering customer feedback on the usability of a product, understanding customer preferences when it comes to pricing and promotions, and understanding customer sentiment about a brand. This data can then inform decisions on how to serve customers best.
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