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Product-Driven Marketing

Product-driven marketing is a marketing strategy focusing on the product being sold rather than the customer. This approach is based on the idea that if the product is of high quality and has features that people want, it will be successful, and the customer will be attracted to it. This type of marketing relies heavily on research and development to ensure that the product is up-to-date and competitive in the market. It emphasizes the features of the product and the value it can bring to the customer. Product-driven marketing also relies on ensuring the product is well-branded and visible in the marketplace, which is why advertising and other promotional tactics are often used. Ultimately, this type of marketing focuses on ensuring the product is seen, understood, and appreciated by potential customers.

Glossary categories

Additional glossary terms

Roadmap Saas

Roadmap SaaS helps businesses manage their projects and tasks with an easy-to-use interface. With our powerful software, teams can collaborate and plan for long-term success. Get your team on the same page and start reaching your goals today!

Feature Request Tracker

Feature Request Tracker is an easy-to-use, powerful tool to help you keep track of feature requests from customers. Get organized and get feedback quickly, so you can prioritize and deliver the features your customers want!

Voice Of Customer Examples

Voice of Customer (VoC) examples provide valuable insight into customer needs and preferences. By gathering customer feedback, businesses can better understand customer needs and improve their products and services. VoC helps businesses grow and succeed.

How To Gather User Feedback

Gathering user feedback is key for improving products and services. With our easy-to-use tools, you can quickly get the valuable feedback you need from your customers to make informed decisions.

Roadmap templates

Product Features Roadmap Template

The Product Features Roadmap is a visual planning tool used in software development to align product development with business goals, communicate progress, and manage priorities.

Goals Roadmap Template

The Goals Roadmap is a visual planning tool used to set and achieve goals within a specific timeframe, track progress, and communicate with stakeholders.

Product Initiative Roadmap Template

The Product Initiative Roadmap is a visual planning tool used to manage and prioritize a set of related product initiatives, communicate progress, and manage priorities.

Sprint Plan Roadmap Template

The Sprint Plan Roadmap is a visual planning tool used by agile software development teams to plan and track the progress of individual sprints, communicate progress, and manage priorities.

Release Roadmap Template

The Release Roadmap is a visual planning tool used in software development to plan and track the release of software products or updates, communicate progress, and manage priorities.