View all glossary terms

Product-Driven Marketing

Product-driven marketing is a marketing strategy focusing on the product being sold rather than the customer. This approach is based on the idea that if the product is of high quality and has features that people want, it will be successful, and the customer will be attracted to it. This type of marketing relies heavily on research and development to ensure that the product is up-to-date and competitive in the market. It emphasizes the features of the product and the value it can bring to the customer. Product-driven marketing also relies on ensuring the product is well-branded and visible in the marketplace, which is why advertising and other promotional tactics are often used. Ultimately, this type of marketing focuses on ensuring the product is seen, understood, and appreciated by potential customers.

Glossary categories

Additional glossary terms

Tracking Feature Requests

Our tracking feature requests system allows you to easily capture, prioritize, and track customer requests. We help you take control of your feature requests and make sure they get the attention they deserve!

Saas Feedback

SaaS Feedback is the perfect way to get customer feedback and make your business more profitable. Get insights into customer sentiment, target areas of improvement, and get an edge on your competition with SaaS Feedback!

Product Feedback Tool

Gather valuable insights about your product with our easy-to-use product feedback tool. It's a fast and effective way to get customer feedback and improve your product. Try it today!

Digital transformation

Digital transformation is the adoption of digital technology to transform services, experiences and business operations, enabling organizations to become more efficient, agile and successful. It is a journey of continuous improvement and innovation, powered by technology.

Roadmap templates

Epic Roadmap Slide Template

An Epic Roadmap is a planning tool used in agile software development to visualize Epics, associated stories, timelines, and priorities, helping prioritize features and plan sprints.

Product Full Timeline Roadmap Template

The Product Full Timeline Roadmap is a visual planning tool used to track and plan the entire lifecycle of a product, ensuring stakeholders understand the development strategy, timeline, and dependencies.

Product Timeline Roadmap Template

The Product Timeline is a visual planning tool used in software development to track and plan product development, identify potential bottlenecks, and ensure timely delivery.

Goals Roadmap Template

The Goals Roadmap is a visual planning tool used to set and achieve goals within a specific timeframe, track progress, and communicate with stakeholders.

Initiative Roadmap Template

The Initiative Roadmap is a visual planning tool used to plan and track the progress of strategic initiatives or projects, communicate progress, and manage priorities.