Product-Driven Marketing is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply product-driven marketing when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on product-driven marketing when the problem is undefined or when speed matters more than structure.Example: A product team uses product-driven marketing to align stakeholders, focus effort, and measure success against customer and business outcomes.
Product Feedback Tools explained for product managers—what it is, when to use it, and how it drives better product decisions.
Website User Feedback explained for product managers—what it is, when to use it, and how it drives better product decisions.
Product Management Roadmap Template explained for product managers—what it is, when to use it, and how it drives better product decisions.
Who Provides Agile Release Train Context explained for product managers—what it is, when to use it, and how it drives better product decisions.
The Product Full Timeline Roadmap is a visual planning tool used to track and plan the entire lifecycle of a product, ensuring stakeholders understand the development strategy, timeline, and dependencies.
The Kanban Roadmap is a visual planning tool used to manage and track the progress of tasks in a Kanban system, communicate progress, and manage priorities.
The Product Timeline is a visual planning tool used in software development to track and plan product development, identify potential bottlenecks, and ensure timely delivery.
The Sprint Plan Roadmap is a visual planning tool used by agile software development teams to plan and track the progress of individual sprints, communicate progress, and manage priorities.
The Initiative Roadmap is a visual planning tool used to plan and track the progress of strategic initiatives or projects, communicate progress, and manage priorities.