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How To Prioritize Your Customers

How To Prioritize Your Customers is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply how to prioritize your customers when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on how to prioritize your customers when the problem is undefined or when speed matters more than structure.Example: A product team uses how to prioritize your customers to align stakeholders, focus effort, and measure success against customer and business outcomes.

Glossary categories

Additional glossary terms

Product Operations Vs Product Management

Product Operations Vs Product Management explained for product managers—what it is, when to use it, and how it drives better product decisions.

Product Feedback Program

Product Feedback Program explained for product managers—what it is, when to use it, and how it drives better product decisions.

Customer Experience Roadmap Template

Customer Experience Roadmap Template explained for product managers—what it is, when to use it, and how it drives better product decisions.

Voting Widget

Voting Widget explained for product managers—what it is, when to use it, and how it drives better product decisions.

Roadmap templates

Product Full Timeline Roadmap Template

The Product Full Timeline Roadmap is a visual planning tool used to track and plan the entire lifecycle of a product, ensuring stakeholders understand the development strategy, timeline, and dependencies.

Release Plan Roadmap Template

The Release Plan Roadmap is a visual planning tool used to manage and prioritize the development of specific product releases, communicate progress, and manage priorities.

Features by Month Roadmap Template

A Features by Month Roadmap Template is a planning tool used in software development to organize and prioritize features, communicate progress, and align with business objectives.

Now Next Later Roadmap Slide Template

The Now Next Later Roadmap is a visual planning tool used in agile software development to prioritize tasks and manage backlogs, improving productivity and focusing on delivering value to customers.

Kanban Product Roadmap Slide Template

The Kanban Product Roadmap is a visual planning tool used in agile software development to manage priorities, improve flow, and adapt to changing requirements in real-time.