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How To Prioritize Your Customers

How To Prioritize Your Customers is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply how to prioritize your customers when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on how to prioritize your customers when the problem is undefined or when speed matters more than structure.Example: A product team uses how to prioritize your customers to align stakeholders, focus effort, and measure success against customer and business outcomes.

Glossary categories

Additional glossary terms

BB Product Roadmap

BB Product Roadmap explained for product managers—what it is, when to use it, and how it drives better product decisions.

Conversion rate

Conversion rate explained for product managers—what it is, when to use it, and how it drives better product decisions.

Feedback Software Free

Feedback Software Free explained for product managers—what it is, when to use it, and how it drives better product decisions.

Product Roadmap Success

Product Roadmap Success explained for product managers—what it is, when to use it, and how it drives better product decisions.

Roadmap templates

Product Features Roadmap Template

The Product Features Roadmap is a visual planning tool used in software development to align product development with business goals, communicate progress, and manage priorities.

Release Roadmap Template

The Release Roadmap is a visual planning tool used in software development to plan and track the release of software products or updates, communicate progress, and manage priorities.

Release Plan Roadmap Template

The Release Plan Roadmap is a visual planning tool used to manage and prioritize the development of specific product releases, communicate progress, and manage priorities.

Swim Lane Roadmap Template

The Swim Lane Roadmap is a visual planning tool used to manage complex projects involving multiple teams or stakeholders, ensuring accountability, managing dependencies, and identifying bottlenecks.

Quarterly Roadmap Template

A Quarterly Roadmap is a planning tool used by organizations to outline goals, priorities, and tasks for a three-month period, providing direction, alignment, and structure.