Customer research is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply customer research when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on customer research when the problem is undefined or when speed matters more than structure.Example: A product team uses customer research to align stakeholders, focus effort, and measure success against customer and business outcomes.
Learn what Product Vision 140 means in product management and how it is used in modern product strategy.
Visitor Feedback Software explained for product managers—what it is, when to use it, and how it drives better product decisions.
Website Roadmap Template explained for product managers—what it is, when to use it, and how it drives better product decisions.
Definition of Outcome Metric 1066 in product management, including how it supports effective product strategy and execution.
The Portfolio Roadmap is a visual planning tool used to manage and prioritize a portfolio of projects or initiatives, communicate progress, and manage priorities.
The Swim Lane Roadmap is a visual planning tool used to manage complex projects involving multiple teams or stakeholders, ensuring accountability, managing dependencies, and identifying bottlenecks.
A Features by Month Roadmap Template is a planning tool used in software development to organize and prioritize features, communicate progress, and align with business objectives.
The Initiative Roadmap is a visual planning tool used to plan and track the progress of strategic initiatives or projects, communicate progress, and manage priorities.
A Quarterly Roadmap is a planning tool used by organizations to outline goals, priorities, and tasks for a three-month period, providing direction, alignment, and structure.