View all glossary terms

Customer research

Customer research is an essential tool for businesses to gain insight into the needs and wants of their customers. It helps them to identify opportunities for improvement and to develop strategies that will help them to meet their customers’ needs. Customer research can take many forms, including surveys, interviews, focus groups, and online research. These methods provide valuable information that can be used to design a better customer experience and develop products and services that will meet the customer's needs. Additionally, customer research can help businesses to build marketing campaigns that are more effective in reaching their target audience. In summary, customer research provides companies with invaluable insights into the needs and wants of their customers, enabling them to develop strategies and products that will meet their customers’ demands.

Glossary categories

Additional glossary terms

Getting User Feedback

Get fast and reliable feedback from your users! Our user feedback system lets you easily collect valuable feedback to help you make better decisions and improve your products.

Business case

This guide provides an overview of the key elements to consider when creating a business case, including financial analysis and stakeholder support. Learn how to develop a successful business case to ensure your project gains approval and meets its objectives.

Hurdle rate

Hurdle rate is a way to measure the return on an investment or project. It is the minimum rate of return needed to make a project worthwhile, and helps to identify the best investment opportunities.

Product Feedback Management

Product feedback management helps businesses process customer reviews & feedback to understand customer experience & improve products & services. It's an essential tool for collecting & understanding customer data & transforming it into actionable insights.

Roadmap templates

Sprint Plan Roadmap Template

The Sprint Plan Roadmap is a visual planning tool used by agile software development teams to plan and track the progress of individual sprints, communicate progress, and manage priorities.

Swim Lane Roadmap Template

The Swim Lane Roadmap is a visual planning tool used to manage complex projects involving multiple teams or stakeholders, ensuring accountability, managing dependencies, and identifying bottlenecks.

Product Features Roadmap Template

The Product Features Roadmap is a visual planning tool used in software development to align product development with business goals, communicate progress, and manage priorities.

Release Plan Roadmap Template

The Release Plan Roadmap is a visual planning tool used to manage and prioritize the development of specific product releases, communicate progress, and manage priorities.

Portfolio Roadmap Template

The Portfolio Roadmap is a visual planning tool used to manage and prioritize a portfolio of projects or initiatives, communicate progress, and manage priorities.