View all glossary terms

Customer retention

Customer retention keeps customers loyal and engaged with a company, product, or service. It involves activities and strategies to ensure that customers continue buying from a business and remain faithful. Customer retention strategies focus on customer loyalty, satisfaction, and engagement. These strategies may include loyalty programs, customer surveys, targeted communications, reward programs, customer service, and customer experience initiatives. Customer retention aims to increase repeat business, lower customer acquisition costs, and improve customer lifetime value. Companies can foster relationships with their customers by focusing on customer retention and creating long-term customer loyalty.

Glossary categories

Additional glossary terms

Tracking Feature Requests

Our tracking feature requests system allows you to easily capture, prioritize, and track customer requests. We help you take control of your feature requests and make sure they get the attention they deserve!

Go-to-market roadmap and strategy

Get your business to the next level with a go-to-market roadmap and strategy. Learn how to develop and execute a comprehensive plan that will help you reach your goals, optimize resources, and maximize your return on investment.

Features Roadmap Template

This features roadmap template is perfect for tracking and communicating the progress of your product's feature development. It helps you plan, track, and visualize the development of your product, enabling you to prioritize tasks and align with stakeholders.

Product-Led Organization

Product-led organization enables companies to create a customer-focused product strategy that drives growth. By leveraging customer data, they can create personalized, engaging experiences that increase loyalty and grow their bottom line.

Roadmap templates

Kanban Product Roadmap Slide Template

The Kanban Product Roadmap is a visual planning tool used in agile software development to manage priorities, improve flow, and adapt to changing requirements in real-time.

Features by Month Roadmap Template

A Features by Month Roadmap Template is a planning tool used in software development to organize and prioritize features, communicate progress, and align with business objectives.

Product Feature Roadmap Template

The Product Feature Roadmap is a visual planning tool used to manage and prioritize the development of specific product features, communicate progress, and manage priorities.

Portfolio Roadmap Template

The Portfolio Roadmap is a visual planning tool used to manage and prioritize a portfolio of projects or initiatives, communicate progress, and manage priorities.

Swim Lane Roadmap Template

The Swim Lane Roadmap is a visual planning tool used to manage complex projects involving multiple teams or stakeholders, ensuring accountability, managing dependencies, and identifying bottlenecks.