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Customer retention

Customer retention keeps customers loyal and engaged with a company, product, or service. It involves activities and strategies to ensure that customers continue buying from a business and remain faithful. Customer retention strategies focus on customer loyalty, satisfaction, and engagement. These strategies may include loyalty programs, customer surveys, targeted communications, reward programs, customer service, and customer experience initiatives. Customer retention aims to increase repeat business, lower customer acquisition costs, and improve customer lifetime value. Companies can foster relationships with their customers by focusing on customer retention and creating long-term customer loyalty.

Glossary categories

Additional glossary terms

Productplan Roadmap

software ProductPlan's Roadmap Software helps teams plan, share, and communicate product strategy. Create beautiful, interactive roadmaps with drag & drop features, prioritize features, and track progress with ease. Get the clarity and alignment you need to build great products.

Product Roadmap Success

Product Roadmap success starts with a clear vision and strategy, and ends with effective execution. With the right roadmapping tools and resources, you can achieve success in developing and managing products that meet customer needs.

How To Do Customer Feedback Management

There's no one-size-fits-all approach to customer feedback management, but some key steps can help you get started. Learn how to collect, organize and analyze customer feedback to make sure your business is on track to success.

Product Feature Requests

Make product feature requests easy with our streamlined process. Submit your ideas, get feedback, and collaborate with others to make the perfect feature. Make your product the best it can be.

Roadmap templates

Quarterly Roadmap Template

A Quarterly Roadmap is a planning tool used by organizations to outline goals, priorities, and tasks for a three-month period, providing direction, alignment, and structure.

Product Feature Roadmap Template

The Product Feature Roadmap is a visual planning tool used to manage and prioritize the development of specific product features, communicate progress, and manage priorities.

Kanban Product Roadmap Slide Template

The Kanban Product Roadmap is a visual planning tool used in agile software development to manage priorities, improve flow, and adapt to changing requirements in real-time.

Epic Roadmap Template

The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.

Product Initiative Roadmap Template

The Product Initiative Roadmap is a visual planning tool used to manage and prioritize a set of related product initiatives, communicate progress, and manage priorities.