Customer retention keeps customers loyal and engaged with a company, product, or service. It involves activities and strategies to ensure that customers continue buying from a business and remain faithful. Customer retention strategies focus on customer loyalty, satisfaction, and engagement. These strategies may include loyalty programs, customer surveys, targeted communications, reward programs, customer service, and customer experience initiatives. Customer retention aims to increase repeat business, lower customer acquisition costs, and improve customer lifetime value. Companies can foster relationships with their customers by focusing on customer retention and creating long-term customer loyalty.
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The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.
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