Customer journey map is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply customer journey map when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on customer journey map when the problem is undefined or when speed matters more than structure.Example: A product team uses customer journey map to align stakeholders, focus effort, and measure success against customer and business outcomes.
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The Kanban Roadmap is a visual planning tool used to manage and track the progress of tasks in a Kanban system, communicate progress, and manage priorities.
The Release Plan Roadmap is a visual planning tool used to manage and prioritize the development of specific product releases, communicate progress, and manage priorities.
The Product Initiative Roadmap is a visual planning tool used to manage and prioritize a set of related product initiatives, communicate progress, and manage priorities.
A Quarterly Roadmap is a planning tool used by organizations to outline goals, priorities, and tasks for a three-month period, providing direction, alignment, and structure.
The Product Full Timeline Roadmap is a visual planning tool used to track and plan the entire lifecycle of a product, ensuring stakeholders understand the development strategy, timeline, and dependencies.