View all glossary terms

Customer experience (CX)

Customer experience, or CX, refers to the overall interactions a customer has with a business. It involves how customers perceive every aspect of their interactions with a company, from the initial contact to the after-sales service. CX is important because it helps businesses to create lasting relationships with their customers, build customer loyalty, and drive repeat purchases. It also helps to encourage customer referrals and positive reviews, which can help to increase brand visibility. To create a successful CX strategy, businesses must deliver excellent customer service, build customer trust, and offer personalized experiences. Additionally, businesses should use customer feedback to improve the customer experience continuously. Overall, customer experience is essential for successful businesses, as it is essential for creating customer loyalty and driving business growth.

Glossary categories

Additional glossary terms

Public Feedback Management Software

Public feedback management software helps businesses manage customer feedback better. It helps to automate processes, collect feedback from multiple channels, analyze data and utilize the insights to improve customer experience.

Product Management Resources

Product Management Resources is the go-to place for all your product management needs. Our library of resources includes books, articles, templates, and more to help you become an expert product manager. Start managing your product like a pro today!

Feedback Management Solutions

Feedback management solutions help businesses collect, analyze and act on customer feedback quickly and efficiently. Our solutions make it easy to gain insights into customer experience, allowing you to make data-driven decisions and improve customer satisfaction.

Differentiation (product)

Differentiation helps businesses stand out from the competition with unique products, services, and experiences. With the right focus on customer needs, differentiating your business can help you build long-term loyalty and sustainable growth.

Roadmap templates

Kanban Roadmap Template

The Kanban Roadmap is a visual planning tool used to manage and track the progress of tasks in a Kanban system, communicate progress, and manage priorities.

Sprint Plan Roadmap Template

The Sprint Plan Roadmap is a visual planning tool used by agile software development teams to plan and track the progress of individual sprints, communicate progress, and manage priorities.

Swim Lane Roadmap Template

The Swim Lane Roadmap is a visual planning tool used to manage complex projects involving multiple teams or stakeholders, ensuring accountability, managing dependencies, and identifying bottlenecks.

Product Timeline Roadmap Template

The Product Timeline is a visual planning tool used in software development to track and plan product development, identify potential bottlenecks, and ensure timely delivery.

Epic Roadmap Template

The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.