View all glossary terms

Customer experience (CX)

Customer experience (CX) is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply customer experience (cx) when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on customer experience (cx) when the problem is undefined or when speed matters more than structure.Example: A product team uses customer experience (cx) to align stakeholders, focus effort, and measure success against customer and business outcomes.

Glossary categories

Additional glossary terms

Customer Feedback Management Process

Customer Feedback Management Process explained for product managers—what it is, when to use it, and how it drives better product decisions.

Feature Requests Tool

Feature Requests Tool explained for product managers—what it is, when to use it, and how it drives better product decisions.

Feature Request System

Feature Request System explained for product managers—what it is, when to use it, and how it drives better product decisions.

Features Roadmap Template

Features Roadmap Template explained for product managers—what it is, when to use it, and how it drives better product decisions.

Roadmap templates

Goals Roadmap Template

The Goals Roadmap is a visual planning tool used to set and achieve goals within a specific timeframe, track progress, and communicate with stakeholders.

Release Plan Roadmap Template

The Release Plan Roadmap is a visual planning tool used to manage and prioritize the development of specific product releases, communicate progress, and manage priorities.

Kanban Product Roadmap Slide Template

The Kanban Product Roadmap is a visual planning tool used in agile software development to manage priorities, improve flow, and adapt to changing requirements in real-time.

Product Feature Roadmap Template

The Product Feature Roadmap is a visual planning tool used to manage and prioritize the development of specific product features, communicate progress, and manage priorities.

Now Next Later Roadmap Slide Template

The Now Next Later Roadmap is a visual planning tool used in agile software development to prioritize tasks and manage backlogs, improving productivity and focusing on delivering value to customers.