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Customer experience (CX)

Customer experience, or CX, refers to the overall interactions a customer has with a business. It involves how customers perceive every aspect of their interactions with a company, from the initial contact to the after-sales service. CX is important because it helps businesses to create lasting relationships with their customers, build customer loyalty, and drive repeat purchases. It also helps to encourage customer referrals and positive reviews, which can help to increase brand visibility. To create a successful CX strategy, businesses must deliver excellent customer service, build customer trust, and offer personalized experiences. Additionally, businesses should use customer feedback to improve the customer experience continuously. Overall, customer experience is essential for successful businesses, as it is essential for creating customer loyalty and driving business growth.

Glossary categories

Additional glossary terms

How To Get User Feedback

Discover how to get user feedback that will help you create better products. Learn the best ways to get customer feedback, including surveys, interviews and focus groups. Get the insights you need to make informed decisions!

Best Customer Feedback Tool

Gather customer feedback quickly & easily with the best customer feedback tool. Get real-time insights & actionable data to understand customer sentiment & improve customer experience.

How To Do Customer Feedback Management

There's no one-size-fits-all approach to customer feedback management, but some key steps can help you get started. Learn how to collect, organize and analyze customer feedback to make sure your business is on track to success.

How Do You Categorize Customer Feedback

Organizing customer feedback into categories enables you to better understand customer needs, uncover trends, and prioritize areas for improvement. Use a process to assign feedback to a defined set of categories to help focus on the most important feedback.

Roadmap templates

Initiative Roadmap Template

The Initiative Roadmap is a visual planning tool used to plan and track the progress of strategic initiatives or projects, communicate progress, and manage priorities.

Product Features Roadmap Template

The Product Features Roadmap is a visual planning tool used in software development to align product development with business goals, communicate progress, and manage priorities.

Quarterly Roadmap Template

A Quarterly Roadmap is a planning tool used by organizations to outline goals, priorities, and tasks for a three-month period, providing direction, alignment, and structure.

Now Next Later Roadmap Slide Template

The Now Next Later Roadmap is a visual planning tool used in agile software development to prioritize tasks and manage backlogs, improving productivity and focusing on delivering value to customers.

Sprint Plan Roadmap Template

The Sprint Plan Roadmap is a visual planning tool used by agile software development teams to plan and track the progress of individual sprints, communicate progress, and manage priorities.