View all glossary terms

Customer Advisory Board

A Customer Advisory Board (CAB) is a group of customers a company invites to provide feedback and advice on products, services, and strategic direction. Companies use CABs to gain insight into the customer experience and develop strategies that meet customer needs. The board comprises representatives from various customer segments, including current and potential customers, industry experts, and other stakeholders. Members of the CAB are selected based on their expertise, influence, and potential to offer valuable feedback. CABs meet regularly to discuss customer-related issues, review feedback, and develop strategies. Companies benefit from the insights and relationships formed through CABs and the improved customer loyalty and engagement often resulting from implementing a customer-centric approach.

Glossary categories

Additional glossary terms

Best Customer Feedback Software

Best customer feedback software helps you track and measure customer satisfaction. Easily collect, analyze and act on customer feedback to improve customer experience and increase loyalty.

Collect User Feedback

Collect user feedback quickly and easily with our powerful feedback tool. Get instant insights from your customers so you can improve your products and services.

Customer research

Customer research is essential to understanding the needs and motivations of your target audience. It helps you gain insight into customer behavior, product preferences, and much more. With customer research, you can make informed decisions to improve your products and services.

Track Feature Requests

Track feature requests with ease and accuracy! Our software ensures requests are tracked, organized and all stakeholders are informed. Get features out quickly and effectively, with no fuss.

Roadmap templates

Goals Roadmap Template

The Goals Roadmap is a visual planning tool used to set and achieve goals within a specific timeframe, track progress, and communicate with stakeholders.

Sprint Plan Roadmap Template

The Sprint Plan Roadmap is a visual planning tool used by agile software development teams to plan and track the progress of individual sprints, communicate progress, and manage priorities.

Product Full Timeline Roadmap Template

The Product Full Timeline Roadmap is a visual planning tool used to track and plan the entire lifecycle of a product, ensuring stakeholders understand the development strategy, timeline, and dependencies.

Product Feature Roadmap Template

The Product Feature Roadmap is a visual planning tool used to manage and prioritize the development of specific product features, communicate progress, and manage priorities.

Initiative Roadmap Template

The Initiative Roadmap is a visual planning tool used to plan and track the progress of strategic initiatives or projects, communicate progress, and manage priorities.