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Business case

Business case is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply business case when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on business case when the problem is undefined or when speed matters more than structure.Example: A product team uses business case to align stakeholders, focus effort, and measure success against customer and business outcomes.

Glossary categories

Additional glossary terms

Customer Feedback Tools For Websites

Customer Feedback Tools For Websites explained for product managers—what it is, when to use it, and how it drives better product decisions.

Customer Insight 1057

Definition of Customer Insight 1057 in product management, including how it supports effective product strategy and execution.

Strategic Alignment 1242

Definition of Strategic Alignment 1242 in product management, including how it supports effective product strategy and execution.

Roadmap Prioritization 192

Learn what Roadmap Prioritization 192 means in product management and how it is used in modern product strategy.

Roadmap templates

Initiative Roadmap Template

The Initiative Roadmap is a visual planning tool used to plan and track the progress of strategic initiatives or projects, communicate progress, and manage priorities.

Features by Month Roadmap Template

A Features by Month Roadmap Template is a planning tool used in software development to organize and prioritize features, communicate progress, and align with business objectives.

Kanban Product Roadmap Slide Template

The Kanban Product Roadmap is a visual planning tool used in agile software development to manage priorities, improve flow, and adapt to changing requirements in real-time.

Epic Roadmap Template

The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.

Product Full Timeline Roadmap Template

The Product Full Timeline Roadmap is a visual planning tool used to track and plan the entire lifecycle of a product, ensuring stakeholders understand the development strategy, timeline, and dependencies.