What to do with customer feedback?

View all customer feedback in one centralized location. Easily prioritize, categorize, and tag. Filter on the most important ideas and plan for impactful feature releases.

IdeaPlan Dashboard

What is Customer Feedback and Why is it Important?

Customer feedback is the process of gathering data from customers to make decisions on how to better meet their needs. It also helps companies prioritize what they should be doing next.

Why is Customer Feedback Important?
Companies are increasingly relying on customer feedback for their marketing strategies. The internet has changed how people do business, and this includes the way that customers engage with companies. Feedback has become more important than ever before because it provides valuable insight into what the customer thinks about the company's offerings.

What are the Types of Feedback from Customers?
We know that customer feedback is one of the most important aspects when it comes to product development. It can be qualitative or quantitative in nature.Qualitative feedback is unstructured, and primarily consists of open-ended questions about how customers feel about their experience with your product or service.Quantitative feedback, on the other hand, is more structured and can come in many forms such as ratings for a product on a scale of 1 to 5 stars or survey responses.It's important to note that there are two types of qualitative feedback - usability testing which usually requires the user to be present in person and remote usability testing which usually relies on video chat tools like Skype or Zoom for example.Product managers need both kinds of qualitative feedback because they provide different insights into what customers are thinking

How to Collect Customer Feedback
Product feedback boards are embedded in the product to make it easy for customers to give feedback. Feedback boards provide insights for improving the product and also help in retaining customers.Some of the benefits of using a feedback system are:- Customer satisfaction- Improve customer experience while using the product    - Customer retention- Insight into customer experience while using the product

How to Use Customer Feedback for Product Development?
Feedback is one of the most important resources for product development. It allows you to make changes to your product, address customer needs, and improve customer satisfaction. However, there are some aspects that you need to keep in mind when gathering feedback from customers.It's important to use feedback appropriately. There is no right answer on how much research should be conducted before changing a product based on what customers say. The amount of research depends on the product and company. The point is that it's up to you to decide how much information you need in order to feel confident about making a change or building something new based on what customers say.

Product teams can easily search across all ideas and have a unique perspective on what to build next.

Idea Tracking

Sort, filter, prioritize, and search across ideas from all your idea boards. Associate statuses, categories, tags, and releases to ideas.

User Trends

Have visibility to user trends. Know what users submitted popular ideas, added comments, and voted.

Feature Voting

All users can vote for any number of submitted ideas. All customers can see the number of votes across active ideas.

User Communication

User communication is central to keeping users up to date with product planning. Respond to comments and email users directly.

IdeaPlan Feature Upvoting

Effortlessly collect user ideas and create a single source of customer truth.

IdeaPlan Statuses